LONGINES

Headquartered in Saint-Imier, Switzerland since its founding in 1832 by Auguste Agassiz, Longines takes its name from “lles longines,” or the “long meadows” that surround that picturesque Swiss village. The brand has been a pioneer in sports timing throughout its history, developing timing technologies for racing and a host of equestrian competitions as well as being a one-time Olympic Games timekeeper. Longines remains heavily involved in equestrian sports today, acting as official timing partner of horse racing’s Triple Crown and other events. The company also looks back on an enviable history of involvement in early aviation, designing the legendary Hour Angle watch with Charles Lindbergh in 1931 and supplying watches to pilots like Howard Hughes, Amy Johnson, and Amelia Earhart. Longines was also one of the first Swiss brands to embrace quartz technology in the 1950s, and remains in that game with its line of Conquest VHP (Very High Precision) quartz-powered models. All together, this collection of history and savoir-faire yields a very versatile collection of both distinctly modern and charmingly retro timepieces, all offering immense value for their price.

Founded: 1832

Headquarters: Saint-Imier, Switzerland

Ownership: Swatch Group

Notable models: Spirit, HydroConquest, Master Collection, DolceVita

Did you know: Registered with the Swiss Federal Office of Intellectual Property in 1889, Longines' winged hourglass logo is the oldest registered logo still in use today.