The name Graff is not yet spontaneously cited when talking about complicated watchmaking and in-house movements. It is usually brands that work with more traditional watchmaking or those with niche products for new collectors that come to mind. Perceptions will therefore most likely evolve when we start discovering the amazing performances that punctuate the watchmaking path of this British maison. Despite its origins, the brand has chosen to establish itself in Switzerland to produce its timepieces. This goes well beyond the criteria of the “Swiss Made” label.

A handpicked body of the best suppliers in Switzerland produces more than 1,000 typical and easily recognizable watches annually.

This incredible development was possibleafter a meeting between two men: Laurence Graff, a diamond jeweler and founding father of the brand and Michel Pitteloud, a respectable name in watchmaking. The latter has more than thirty years of experience at the service of the greatest Swiss watches. The key was their shared passion mixed with an international distribution network. Their boundless creativity did the rest.