Founded in 1992 in Alzenau, Germany, the Alexander Shorokhoff brand is all about showcasing the artistic side of time.  Creating a little more than 1,000 watches annually, the brand turns to engraving and hand painting to execute designs that are at once boldly daring and very individualistic. Alexander Shorokhoff’s main collections include Avant-Garde, Heritage and Vintage, and the brand offers custom creations as well

History of Alexander Shorokhoff

Alexander Shorokhoff was born in Moscow in 1960. He studied architecture and is a trained civil engineer. He moved to Germany in 1991 and established a pan-European sales and distribution network of “Poljot,” a Russian brand, just one year later. Only selling watches was not enough for Alexander, and he established his first in-house watch brand “Poljot International” in 1994. Followed in 2003 by “Alexander Shorokhoff,” a watch manufacture that carries his name.

The “Alexander Shorokhoff” watch manufacture is located in Alzenau, a small town in Bavaria, Germany. The brand is a family operation that places great importance on quality, handcrafted art, and extraordinary design. Every watch passes through various stations, starting with engraving to refinement up to calibration and assembly. “Alexander Shorokhoff” completely revises every movement, brings it up to date, and gives it the distinction of “Made in Germany.” Each master watchmaker is responsible for his watch from start to finish.

All the watch designs follow a straightforward creative design according to the motto ‐ Art on the Wrist. For Alexander Shorokhov, a watch is a timepiece and a window into his soul where creativity comes true. Shorokhoff offers three collections Heritage, Avantgarde, and Vintage, all inspired by art and culture