Founded in 2008 in Geneva, Switzerland, Atelier de Monaco is an interesting story. The brand was co-founded by Peter Stas, then-owner of Frederique Constant, and Pim Koeslag, master watchmaker (who worked for Stas).  Koeslag’s dream was to create bespoke and limited-edition complicated mechanical watches that would be made at the highest level of watchmaking and entirely in-house. Today, the brand boasts multiple patents and is known for its Tourbillon collection, Perpetual Calendar series with “EaZy adjust” system and more

History of Ateliers de Monaco

Ateliers deMonaco was founded in 2008. While working at Frederique Constant, master watchmaker, Pim Koeslag realized he had a shared dream with the CEO of the brand, Peter Stas. Both watch lovers wanted to create their own minute repeater movement. After four long years, Pim and Peter successfully presented their first Grande Complication, the Tourbillon Répétition Minute. It only seemed fitting to create a new brand to celebrate this exceptional high-end watch – Ateliers deMonaco was born.

The brand name takes its inspiration from the Principality of Monaco, which stands tall as a symbol of royalty, glamour, and luxury. The brand continued to grow with Kim as its technical director and, as of 2016, as its CEO.