MAURICE LACROIX

BRAND REVIEW: MAURICE LACROIX WATCHES

Maurice Lacroix is quite young in the watch world, and through its creative designing and boldness of innovation, it has turned several heads here. The production of timepieces has been their distinctive feature which they have been excellently doing for the past 40 years and have stood out for their exceptionally high quality. They have managed to personify their own character in the timepieces and are thus, recognized around the world. When many other brands are trying to figure out who they are, Maurice Lacroix is busy living for today and not attempting to recreate the past!

HISTORY OF MAURICE LACROIX WATCHES

With a history of just a few years, Maurice Lacroix has forged its name in the list of Swiss luxury watches. The company has a presence internationally in about 60 countries and crossing 4000 sales points.
The brand of Maurice Lacroix was actually launched as a part of the Desco von Schulthess company in 1975. Desco was an older company formed in 1889 and dealt in the silk trade. Desco became the representative of luxury watches in 1946 including Heuer, Jaeger-LeCoultre, Eterna, and Audemars Piguet. With the passing years, Desco started taking interest in the luxury watchmaking and acquired an assembly facility. In Saignelégier, the Swiss Canton of Jura, the facility named Tiara started producing label watches privately for third parties. Finally, in 1975, the Desco company launched its watches with the brand name of Maurice Lacroix.