CHOPARD

Another brand rooted in fine watchmaking but widely known in the modern era for its high jewelry, Chopard was founded by Louis-Ulysse Chopard in Switzerland in 1860. Owned by the Scheufele family since 1963, Chopard offers a diverse selection of luxurious timepieces for men and ladies, from the playful, feminine Happy Diamonds and Happy Sport to the sleek, sporty, motorsport-inspired Mille Miglia series that sprang from Chopard’s longtime partnership with the classic car rally race of the same name. At the upper echelon of the portfolio is the L.U.C collection, named for the initials of Chopard’s founder, which boasts the most elegant designs and the highest level of horological complexity, as evidenced by models like the Flying T, Perpetual Chrono, and Full Strike. The Alpine Eagle, a revival of Chopard’s first-ever sport luxury watch from 1980, has recently taken a starring role in the collection with its eagle-inspired design and robust integrated-bracelet construction.

Founded: 1860

Headquarters: Geneva, Switzerland

Ownership: Scheuffele Family

Notable models: Mille Miglia, L.U.C, Alpine Eagle, Happy Diamonds

Did you know: Chopard, a longtime partner of the Cannes Film Festival, makes the Palm d’Or trophy in the same foundry that it makes its gold jewelry and watch cases.